# Marketer Guides

Running a campaign on Relayer is straightforward and enables marketing teams to reach the right person at the right time.  

* [Campaign Structure](https://relayer-tech.gitbook.io/relayer-knowledge-base/product-documentation/marketer-guides/campaign-structure): to understand the way Relayer's campaigns are structured and optimized
* [Campaign Details](https://relayer-tech.gitbook.io/relayer-knowledge-base/product-documentation/marketer-guides/campaign-details): for the details that are needed when starting up a campaign for the first time